Europe’s leading cargo airline expands its digital innovation portfolio by announcing a new API in 2019, which will now also used by Fleet. Lufthansa Cargo invested in Fleet in a Series round back in early 2018. The strong collaboration between Lufthansa Cargo and Fleet has connected extensive airfreight experience with a technology-driven, fresh view on global logistics processes. Since the original investment, the teams have collaborated on various initiatives, such as the most recent smartBooking API, which simplifies Fleet customers’ ability to quote and book. With Lufthansa Cargo’s eTracking API, customers can also track their shipment, hence securing a streamlined process from quoting to tracking.
Dorothea von Boxberg, Chief Commercial Officer of Lufthansa Cargo: “Our smartBooking API is a further step to offer a seamless digital customer journey. APIs will play an important role as distribution and communication channels also in our industry. We are happy that Fleet is one of the first customers using smartBooking for a comprehensive and convenient booking experience.”
This is an exciting development for both companies striving to modernize the historically complex air freight industry. With the joint usage of the API, Lufthansa Cargo and Fleet underline their strategic commitment in lifting the air freight industry to a superior digital maturity level. Fleet customers will gain access to instant and competitive air freight rates along major trade lanes. Customers’ overall experience will be improved by being able to more efficiently book air cargo capacity.
Max Lock, CEO of Fleet Logistics, Inc: “The smartBooking API is a significant advancement as it is one of the first air freight API to bring together spot rates and capacity. This makes the process more efficient and lowers the barriers to process an entire shipment from door to door solely through technology. Working with a strategic leader like Lufthansa Cargo allows us to address the technical infrastructure challenges across the industry as we work to build out a global distribution system across all modes of transport. Fleet is excited to partner with Lufthansa Cargo along with our other partners to link and digitize major services across the supply chain including rates, capacity, bookings, documentation, and financial settlement.”